News

Stay up to date on the latest from AWWG

Find everything you need to know about AWWG’s initiatives, collaborations, and announcements as well as the newest information on our brands.

AWWG announces leadership transition: Laura Fernandez Plaza appointed CEO as Marcella Wartenbergh steps down after seven years of transformation

24th March 2026

AWWG, the global fashion group behind Pepe Jeans London, Hackett London, and Façonnable, today announced that its Board of Directors has appointed Laura Fernandez Plaza, currently Chief Financial & Business Officer, as CEO. This appointment follows several years of close collaboration…

AWWG announces the launch of Hackett London’s SS25 campaign: “The Journey of a Man”

11th March 2026

Hackett, one of the brands of global fashion group AWWG, presents David Gandy as the ambassador of its main brand campaign for Spring/Summer 2026. Titled “The Journey of a Man”, it explores the idea that a man is not defined by…

AWWG announces the launch of Hackett London’s AW25 campaign “Tradition & Modernity: A Winter Together!” featuring Carlos Sainz, father and son

25th September 2025

Hackett London, one of the brands of the global fashion group AWWG, is proud to unveil its Autumn/Winter 2025 brand campaign. Some bonds go unspoken. They deepen quietly, through time, trust and mutual admiration, growing stronger with every shared moment. This…

AWWG announces the launch of Pepe Jeans London’s AW25 Men’s & Women’s collection

11th September 2025

Pepe Jeans London, one of the brands of the global fashion group AWWG, reaffirms its dedication to denim and celebrates its British style roots with the new AW25 collection. Imbued with retro notes and mixed with a contemporary twist, this collection…

AWWG announces the launch of Pepe Jeans London’s SS25 brand campaign: VERY SPRING, VERY PEPE

15th April 2025

Pepe Jeans London, one of the brands of the global fashion group AWWG, celebrates its British roots, drawing inspiration from classic collegiate cities across the UK. With their warm sandstone buildings and dark wood interiors, these iconic locations provide the perfect…

AWWG announces the launch of Hackett London’s SS25 campaign “Tradition & Modernity” featuring Carlos Sainz father and son

6th March 2025

Hackett London, one of the brands of the global fashion group AWWG, is proud to unveil its Spring/Summer 2025 brand campaign, celebrating the powerful bond between father and son, the richness of heritage, and the evolution of style. At its core,…

AWWG announces the launch of Hackett London’s Autumn-Winter ‘24 Campaign: We belong to London

30th September 2024

For its Autumn-Winter 2024 campaign, Hackett London, one of the brands of the global fashion group AWWG, celebrates how its signature style and identity are profoundly influenced by the city of its origins: London. Shot by acclaimed fashion and portrait photographer…

AWWG brand Pepe Jeans London presents ‘VERY PEPE’ the new Autumn/Winter 2024 collection campaign featuring Kriti Sanon and Oliver Cheshire

27th September 2024

Pepe Jeans London, one of the brands of the global fashion group AWWG, introduces “VERY PEPE,” the new Autumn/Winter collection campaign featuring the leading Bollywood actor and entrepreneur Kriti Sanon, alongside top British model Oliver Cheshire. Kriti Sanon makes history as…

AWWG announces strategic partnership with G-III Apparel Group

7th June 2024

Leading global fashion group AWWG, announces a new strategic and investment partnership with the global leader in fashion G-III Apparel Group, with an ownership stake of approximately 12% of AWWG. The partnership will enhance the growth and priorities of the iconic…

AWWG brand Pepe Jeans London presents “TAKE ME SOMEWHERE”: A Spring 2024 Campaign

4th April 2024

Pepe Jeans London, one of the brands of global fashion group AWWG, presents “TAKE ME SOMEWHERE” — a new spring campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the iconic British brand has…

Contact

AWWG
Silvia Irezabal, Communication & Corporate Director
silvia.irezabal@awwg.com
María Maldonado Ureña, External Communication Coordinator
maria.maldonado@awwg.com

AWWG Press office
Weber Shandwick
AWWGpress@webershandwick.com