News

Pepe Jeans London, one of the brands of the global fashion group AWWG, reaffirms its dedication to denim and celebrates its British style roots with the new AW25 collection. Imbued with retro notes and mixed with a contemporary twist, this collection…

Pepe Jeans London, one of the brands of the global fashion group AWWG, celebrates its British roots, drawing inspiration from classic collegiate cities across the UK. With their warm sandstone buildings and dark wood interiors, these iconic locations provide the perfect…

Pepe Jeans London, one of the brands of the global fashion group AWWG, introduces “VERY PEPE,” the new Autumn/Winter collection campaign featuring the leading Bollywood actor and entrepreneur Kriti Sanon, alongside top British model Oliver Cheshire. Kriti Sanon makes history as…

Pepe Jeans London, one of the brands of global fashion group AWWG, presents “TAKE ME SOMEWHERE” — a new spring campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the iconic British brand has…