Pepe Jeans London, one of the brands of the global fashion group AWWG, reaffirms its dedication to denim and celebrates its British style roots with the new AW25 collection. Imbued…

Pepe Jeans London, one of the brands of the global fashion group AWWG, celebrates its British roots, drawing inspiration from classic collegiate cities across the UK. With their warm sandstone…

Pepe Jeans London, one of the brands of the global fashion group AWWG, introduces “VERY PEPE,” the new Autumn/Winter collection campaign featuring the leading Bollywood actor and entrepreneur Kriti Sanon,…

Pepe Jeans London, one of the brands of global fashion group AWWG, presents “TAKE ME SOMEWHERE” — a new spring campaign inspired by the feeling of Wanderlust. Born on the…

“The celebration encompassed a retrospective showcasing the iconic advertising of the British brand, captivating art installations by denim artist Ian Berry, and a refined seated dinner.” Pepe Jeans London, one…

Pepe Jeans London, one of the brands of the global fashion group AWWG, celebrates its 50th anniversary under the seasonal story “I LOVE LONDON”, the original London born denim lifestyle…

The SS23 campaign is shot in one of Morocco’s most emblematic cities, Marrakech. The collection is inspired by a colour palette comprised of natural shades that blend into the landscape…

“Caught on Camera” exposes the rebellious spirit of the iconic British brand. This new campaign marks the fourth chapter featuring Brooklyn Peltz Beckham. Pepe Jeans London is proud to announce…

“Between Us” campaign brings back British photographer and chef Brooklyn Beckham with his American fiancée, actress, Nicola Peltz. (more…)

“Just Us” celebrates the power of togetherness through the lens of iconic Pepe Jeans. (more…)