Laura Fernández Plaza

Chief Financial & Business Officer

Laura Fernández Plaza is AWWG’s Chief Business & Financial Officer (CBFO). Since she assumed this position in 2021, her responsibilities have involved implementing new business strategies and taking care of all financial aspects of the Group. She plays a key role in transforming the business by developing the Group’s five key priorities: Product, Brand, Distribution, Digitalization & People.

Laura joined the Group in 2006 and has developed her career taking on different positions within the company over the last 15 years. Before assuming her current role, she was Chief Transformation Officer and Group Finance Director, amongst others. Prior to her time at AWWG, Laura worked for PwC.

She is a graduate of Universitat Autònoma de Barcelona and holds a master’s degree in Business Administration (MBA) from ESADE.