“AWWG brand Hackett London unveils its 2022 Spring-Summer which features Formula 1 world champion, Jenson Button.”
AWWG, is proud to announce that its Hackett London brand has launched the second chapter of its collaboration with legendary British racing driver and Formula 1 world champion, Jenson Button. The British menswear brand unveils its 2022 Spring-Summer collection, showcasing a variety of styles for the most discerning of men. On this occasion, the brand shows a more epic and mischievous side, featuring Mr. Button taking a stroll along the famous British beaches of Camber Sands.
Staying true to his British roots, Jenson Button wears some of Hackett London’s hero pieces of the season, each with a distinct feel. Among these key items are: the linen hopsack jacket stands out, being a lightweight blazer crafted from pure tencel fabric in a twill weave. Available in various soft colours, this unique piece brings a distinguished charm to every look. Further committed to quality and attention to detail, the cotton-linen striped trousers starred within the hero campaign images meet the finest Hackett standards. In addition to soft tailoring and fine linen, the belted corduroy jacket — another essential Hackett garment — is an equally warm and fashionable reinterpretation of classic Hackett London styles.
Shot by British photographer John Balsom and conceptualised by creative agency Comunica+A, this season the master of quintessential British menswear by the hand of Mr.Button intends to release a collection designed for gentlemen in pursuit of summer comfort and elegance. All in all, inspired by the importance of leaving the exciting journey of life with passion under the most heroic statement.