Laura Fernandez Plaza, former Chief Transformation Officer (CTO) at AWWG, the global fashion group incorporating iconic brands, Pepe Jeans, Hackett and Façonnable, has been promoted to Chief Business Officer (CBO). The senior management role has been newly created by the group.
In her new position, Laura will play a key function in the business, working hand in hand with group CEO, Marcella Wartenbergh, to focus on rolling out and developing the group’s five key priorities: Product, Brand, Distribution, Digitalization & People.
Prior to assuming this new role, Laura has undertaken different job titles within the Pepe Jeans group, during her 14 years at the company, before assuming the position as CTO since 2019.
Marcella Wartenbergh, CEO, AWWG said, “I’m extremely motivated with this structural makeover. Laura´s new appointment marks an important step in our journey, and I am sure she will reinforce our group vision, creating brand equity by empowering transformation”.
Laura has a financial background, having previously worked for PwC before joining the Pepe Jeans group in 2006. Once in the group, she has always held positions in project management and the development area. She says, “I’m delighted to be embarking on this new opportunity that will help us drive the performance, growth and results of our organization”.
The new position will see Laura collaborating directly with the executive team to ensure the implementation of strategies and initiatives, enabling a more streamlined and agile decision-making process.